GUINNESS NIGERIA ADDS TO ITS NEW SPIRITS ARSENAL.

Guinness Nigeria has added yet another product to its spirit portfolio which came into being only on January 1, after coughing out N2.35bn for Diageo PLC brands exclusive distribution.
According to short notice to the stock exchange, Guinness Nigeria said that from February, it will also exclusively distribute spirit brands of United Spirit Ltd which is itself also like Guinness Nigeria, a subsidiary of Diageo PLC.
It will be recalled that Guinness Nigeria managing director Peter Ndegwa had late 2015 informed the market about the new portfolio intended, he said, to facilitate corporate ambition to compete across all segments within the drinks market from beer, to nonalcoholic and now spirits.
That first move involved take over of Diageo spirit business and outlets in Nigeria at a cost of N2.35bn. It is not known how much this additional arrangement costs.

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